Just STOP!! Another Rhetorical Cliche

I read an article the other day written by Ellen Petry Leanse about how women write and speak in the business world.  The article infers that we need to change our thinking and speaking habits in order to better succeed.  It dealt specifically with the overuse of the word “just” and that using that word implied passivity and need for permission.

Looking at her article, I decided that her research was not elaborate, anecdotal and very biased.  Men and woman DO write and think differently (really? are we just learning this?) and that’s what makes for many lasting and successful partnerships.  As with the apology studies (Do women apologize more than men?http://www.scientificamerican.com/podcast/episode/women-apologize-more-frequently-tha-10-09-25/) women think differently regarding offensive behavior.  Perhaps they are being diplomatic.  Should one change how one writes?  Or should you use your own style? Here are the two articles, let me know what you think.

https://www.linkedin.com/pulse/just-say-ellen-petry-leanse